#VOX YOUTUBE COUNT REGISTER FULL#

Right now, that benefit to having more video views is primarily tied to getting more video content from both users and publishers. Mass, simultaneous audiences - you know, like TV.

They’re used to buying media efficiently - that is, a whole lot of people (the right people) all at once. (We haven’t even mentioned YouTube.) That’s important since that matters to advertisers. Why does that matter? Because you’ll likely hear a lot more about Facebook and Snapchat and how the two companies are competing in video moving forward. So both companies have different ways to measure the same thing. Snapchat’s total view count includes videos from Stories, its publisher section Discover and private messages. It’s one of the company’s arguments for why it doesn’t require a three-second limit (or any limit, for that matter).

#VOX YOUTUBE COUNT REGISTER FULL#

Unlike Facebook videos, which play alongside other content, Snapchat videos are always full screen. A view is counted as soon as the video is rendered on the screen - that means it could play for a half second and still count as a view. The eight billion video view total includes News Feed videos as well as videos consumed outside the News Feed, like in a private group or on a brand’s Page. On mobile, it has to be at least 50 percent on the screen. On desktop, the video has to be 100 percent on the screen before it starts playing. Here’s the way views are currently measured:Ī Facebook video view is logged when a video plays for at least three seconds, a criteria that’s aided by the fact that Facebook videos autoplay in News Feed. It’s easy to compare daily totals, but each company has different criteria for what counts as a “view.” That makes it tough to discern whether Facebook or Snapchat is actually in the lead. Those numbers are up from four billion and two billion, respectively, last spring, and the two companies are starting to draw some comparisons.īut before you draft the bar charts, it’s worth noting that not all video views are created equal. The most recent totals: Facebook gets eight billion video views per day compared with Snapchat’s seven billion, which was reported this week by Bloomberg.

Snapchat and Facebook are racing to rack up video views, and if you’ve watched their respective video view counts climb over the past six months, it seems as though they’re doing a pretty bang-up job.

Vox youtube count register